Popup survey

A popup is a window or message that appears on top of, or next to, the content on a web page. Popups can be used for many different purposes, for example information, offers, registration, newsletters, feedback, polls or survey invitations. In esMaker the popup format is used to invite website visitors to a survey.

Popup survey and survey popup are terms that can describe several different solutions for a popup on a website used in connection with a survey. In some tools the survey questions themselves are shown directly in the popup, but in esMaker the popup is instead used as an invitation where the visitor chooses whether to take part and then continues to the survey itself.

A popup invitation is a short message that asks the website visitor whether they would like to take part in a survey. Those who say yes continue to the survey, while those who do not want to take part can continue using the website.

Website intercept and survey intercept are English terms for a method where website visitors are approached during their visit and invited to take part in a survey. In esMaker's setup the popup is used as the invitation to the survey.

No. The popup works as an invitation. Those who choose to take part continue to the survey itself in esMaker, where more questions can be asked and the survey can be made more extensive.

A popup makes it possible to reach people who are actually on the website. That is particularly useful when you want to examine the web experience or reach people you do not already have contact details for.

No. The popup makes it possible to invite visitors directly from the website. You therefore do not need the person's email address in advance to ask whether they would like to take part in the survey.

Yes. In esMaker you can make a sample and, for example, let the popup be shown to every tenth visitor. That makes it possible to collect responses from part of the website traffic instead of showing the survey invitation to everyone.

A sample makes it possible to collect responses on an ongoing basis without every visitor meeting the same invitation. That can be particularly useful on websites with a lot of traffic or for ongoing visitor surveys.

Yes. The popup can be adapted so that it follows the website's visual expression. That means the invitation can sit well with, for example, colours, typography, tone of voice and graphic identity.

Yes. That is one of the most important advantages of the setup. The popup works as a short invitation, while the survey itself can contain more questions and go considerably deeper.

It depends on the purpose of the survey. You can for example ask why the person visited the website, whether they found what they were looking for, how they experienced the website, which problems arose, what can be improved or how a digital service worked.

The popup should be shown when the visitor has had the chance to experience what you want to examine. If you are asking about the website as a whole, it is often better to let the person use it first than to show the popup at the first page view.

Keep the popup short, relevant and easy to close. Explain why you are asking and let the visitor choose whether they want to take part. A controlled sample can also reduce how many visitors meet the popup.

The popup should quickly explain why you are running the survey and what the visitor needs to do, for example by explaining that you want to improve the website and asking whether the visitor would like to answer a few questions about their visit.

The popup text should be short enough to understand in a few seconds. The survey itself and the more detailed questions should sit in the survey that opens after the visitor has chosen to take part.

A popup survey is used to invite the visitor to a separate survey. Feedback Widget is instead used to collect quick feedback directly on the page where the user is. A popup is therefore a better fit when you need a more extensive survey.

The popup survey takes the visitor on to a survey where several questions can be asked. Webbpoll is used for a quick poll where the visitor votes directly on the website.

With a popup invitation the visitor first chooses whether they want to take part and then continues to the survey. An embedded survey is instead shown directly as part of the web page's content.

Yes. A popup is a good fit for visitor surveys because it can invite people who are actually using the website. That makes it possible to ask about, for example, purpose, experience, content and areas for improvement.

Yes. The popup can be used to invite real visitors to a survey after a redesign or a larger change. That gives a direct basis from people who are actually using the new website.

Yes. The popup can be used to recruit people who have used a digital service to a more extensive survey about the experience.

Yes. A popup can be used to ask website visitors whether they would like to take part in a longer study, survey or other research. The setup should be adapted to the purpose of the study and what information the participant needs before they register their interest.

Yes. The survey responses are collected in esMaker, where the results can be analysed and reported together with the organisation's other surveys.

Yes. esMaker offers AI-based analysis of free-text responses. That can be used as support when the survey contains many open comments and you need to work further with qualitative feedback.

Yes, you can choose to buy the popup, the survey and a real-time results link for your own analysis as a rolling service.

esMaker is developed for GDPR-adapted handling of surveys, and Entergate offers data storage in Sweden. How the individual survey should be designed also depends on which data you choose to collect and how the organisation processes personal data.