What is the newsletter module in esMaker?

The newsletter module makes it possible to create, target, send and follow up newsletters and other email mailings directly in esMaker. You can also connect the mailings to surveys, forms and registrations.

Can we create newsletters in our graphic profile?

Yes. You can work with templates, structure, images and content adapted to your graphic profile. During onboarding Entergate can also help you produce a finished newsletter template to start from.

Can we collect subscribers via the website?

Yes. You can use forms on the website for opt-ins, expressions of interest or panel questions and connect them to recipient groups in esMaker.

Can we build panels or interest groups?

Yes. You can collect recipients in panels or groups based on interest, role, organisation, customer type or other background variables.

Can we embed survey questions in the newsletter?

Yes. You can embed survey questions directly in the mailing or link on to surveys, forms and other flows in esMaker.

Can we use newsletters for event invitations?

Yes. You can send invitations, collect registrations and follow up participants before and after the event.

Are unsubscriptions handled automatically?

Yes. When a recipient unsubscribes, opt-out is handled automatically and the recipient lists are updated without manual clean-up.

Can the system handle hard and soft bounces?

Yes. You can follow hard and soft bounces to see which addresses cannot be reached and keep the lists more up to date.

Can we follow opens and clicks?

Yes. You can follow opens, clicks and link statistics in real time to see which content engages the recipients.

Can we target mailings to different target groups?

Yes. You can target mailings based on recipient list, panel, interest, role, organisation or other background variables.

Can newsletters be connected to forms and registrations?

Yes. You can create newsletters, forms, registrations, surveys and follow-ups in the same platform.

How are recipient details and personal data handled?

esMaker is built for organisations with high requirements for data protection, permissions and structured personal-data handling. The platform is Swedish-developed and all data storage takes place in Sweden.

Where is data stored?

esMaker is a Swedish-developed platform with data storage in Sweden.

Does the solution suit the public sector?

Yes. esMaker suits organisations with high requirements for security, structure, data protection and accessibility according to WCAG 2.1 AA.

Do we need technical knowledge to get started?

No. The newsletters are built with drag-and-drop without code, and Entergate helps you get started if needed.

Newsletters in esMaker – send-outs, forms and follow-up

Newsletter

Create targeted send-outs that do more than actually arrive.

Create polished, personal send-outs that feel relevant for every recipient. With esMaker you segment audiences, automate flows and follow opens and clicks in real time – simple, secure and in your own graphic profile.

Swedish-developed platform

Datalagring i Sverige · GDPR

Automatic unsubscribe · Personal support

Polished send-outs. Smarter flows.

Build professional newsletters with drag-and-drop and reusable templates in your graphic profile.

Adapt the content, embed survey questions and let every send-out lead on to answers, registrations or forms.

Create and share templates

Arbeta utan kod

Adapt with personal keywords

Embed survey questions

Aktuella mottagarlistor

Track bounces and keep addresses clean over time.

Trygg mottagarhantering

Opt-out, consents and personal data are handled in a structured way on a Swedish platform.

One flow. Full control.

In esMaker, newsletter, recipients, forms and follow-up hang together. You avoid moving information between systems and get control from the first opt-in to the next action.

Target send-outs to the right audiences and panels.

Segment by, for example, interest, role, organisation or other background variables.

Follow opens, clicks, answers and engagement in real time.

See what engages and use the result to improve the next send-out.

Embed questions and link on to forms or registrations.

Make the send-out the start of a dialogue – not the end of the communication.

Book a free walkthrough

How it works

From subscription to the next action.

Five clear steps connect audience, message, dialogue and follow-up – without manual lists or unnecessary system switches.

Samla prenumeranterLåt besökare anmäla sig via webbplatsen.

Skapa målgrupperGruppera efter intresse, roll eller relation.

Kommunicera träffsäkertAnpassa budskap och innehåll till mottagaren.

Öppna för dialogBädda in frågor eller länka vidare till formulär.

Lär av utfalletFölj öppningar, klick, svar och studsar.

Built for professional communication

Freedom to create. Structure for the whole organisation.

Design that holds the brand together

Create without code with drag-and-drop, reuse templates and adapt content with personal keywords.

The right message to the right audience

Collect opt-ins and build panels based on interest, role, organisation or other background variables.

Questions directly in the send-out

Lower the threshold to answering by letting the recipient give quick feedback with one click.

The next step in the same flow

Connect the send-out to registrations, evaluations, expressions of interest and other forms in esMaker.

Results as they happen

Follow opens, link clicks and answers in real time – and see which content drives engagement.

Lists that stay current

Automatic opt-out and follow-up of hard and soft bounces reduce administration and the risk of errors.

68%Exempel · öppningsgrad

24%Exempel · klickfrekvens

312Exempel · svar och anmälningar

From activity to insight

See what engages – and what happens next.

Do not just follow opens and clicks. See which messages lead on to answers, registrations and the next activity.

Samla utskick, målgrupper och resultat i en gemensam vy.

Se vilka länkar och budskap som driver nästa steg.

Använd utfallet för att göra varje utskick mer relevant.

One platform. Many needs.

Communication that fits the whole organisation.

Customer and member communicationShare news, important information and relevant follow-ups.

Internal communicationReach the right employees and combine information with quick questions.

Events and trainingInvite, manage registrations, send reminders and follow up.

Panels and feedbackBuild engaged audiences and collect feedback over time.

Secure when communication contains more than email addresses.The platform is developed in Sweden, data is stored in Sweden and you get support for access control, structured personal data handling and personal support.

Data in SwedenGDPRWCAG 2.1 AAPersonal support

See the newsletter flow in practice.

In 30 minutes a product specialist shows how you create mailings, manage audiences and connect the communication to forms, sign-ups and follow-up.